Marketing and Maintaining Your Whistler Vacation Home: Direct-Rentals

Owning a Whistler property: it's about realizing aowners are responsible for advertising their own
dream. But it's also about sustaining yourself longproperty, as well as creating their own merchant
enough to enjoy the dream. While some relish theaccount, collecting damage deposits or waiting for
idea of relinquishing control of their real estatecheques in the mail, they might never get around
investment and letting someone else do the dirtyto renting out their home much at all.
work, others prefer to take matters in to theirWhile freedom is a plus, there is no guarantee the
own hands.owner will rent out their property, or even
In our last article, we assessed the pros and consreceive those very important cheques in the mail.
of using a rental manager to handle the ins andWhere Do Homeowners Advertise Their Whistler
outs of renting out your Whistler vacation home.Rentals?
We discussed marketing, emergencies,Doing direct-rentals does not necessarily mean
reservations and commissioned nightly rentals. Ofrelying on word of mouth to communicate the
course, using a rental manager is not the onlyavailability of your property. Many owners use
option.online directories to help with the marketing of
Today, we'll hit the other end of the spectrumtheir properties. The options provided by these
and discuss the parameters of direct-rentals.online directories vary. Some owners post in online
Whistler Direct-Rentals: What Are Those,classifieds, or sign up for detailed rental
Anyway?management software. No matter what tools are
Owner-direct rentals are exactly what they soundoffered through any of these marketing channels,
like: owners renting their properties directly tothe purpose of direct-rentals is to allow property
Whistler guests. Instead of using a rental managerowners to take charge of their real estate
to entice guests, owners undertake the taskinvestment and avoid losing their money to
themselves. They advertise their property, screenexternal property management companies and
guests, update their reservation calendars andservices.
collect payments. Owners have complete controlStay tuned for the third and final article in this
over how often a guest rents their property -series: owner-assisted rentals.
which can be a good or bad thing. Because