Lease Your Recording Project to European Record Distributors

Rise In The Euro Creates Golden Opportunityspent on American music.
The rapid rise in the value of the Euro hasThe demand for American music is increasing.
created an even stronger foreign market forEuropean music distributors need more American
American music. International business is almostmusic to meet the increased demand. This is only
always conducted in dollars. Oil, natural gas, gold,half of the overall picture. Let me give you
silver, wheat, rice, sugar, and many other suchanother example. Assume a German music
things are priced in dollars. Music, movies, anddistributor wants to lease American music to
other art forms are usually priced in dollars. Mostmeet the increased demand. Assume the cost
of western Europe uses coins and bills calledper album is $20,000. Before the run-up in the
Euros. About 2 years ago, the Euro was worthEuro a $20,000 album lease would have cost the
80 cents, in American money. Now, the Euro isGerman company 25,000 Euros. This year, it will
worth around $1.50. Each Euro is buying roughlycost about 15,000 Euros. Assume the German
90% more products and services, This is a verymusic distributor had a total of 100,000 Euros to
important fact if you are interested in leasing yourspend leasing American music. Last year, he could
music to European music distributors. The rise inlease four American albums. This year, he can
the value of the Euro has lowered the price oflease six American albums.
everyday items in Europe.Each American artist is still getting $20,000 for his
Here's an example. Oil sells on the world marketalbum. The payment has not changed. The overall
for about $70 per barrel. When the Euro waspie has became larger. The total number of artists
worth 80 cents, a barrel of oil cost about 86receiving $20,000 has increased. The German
Euros. That same barrel of oil now costs aroundmusic distributor's total cost is still 100,000 Euros.
46 Euros. If you take this same effect and applyThe demand for American music has increased.
it to other everyday items, you see the impact itThe price in dollars has remained the same. The
is having on the European economy. Importedcost to the distributor has fallen about 60%.
cars, electronics, and clothing from Asia, meat andThese three factors mean there has never been
grain from the United States and hundreds ofa better time to lease American music to
other items have become roughly 60% cheaper.European record distributors. The world's largest
The overall effect is to increase the purchasingmusic trade fair is held during January, in France. It
power of the average European by about 90%. Itis known as MIDEM.
is almost the same as if everybody in Europe hadIf you can afford the time and expense, you
been given a tax free 90% raise in pay. Theshould attend MIDEM. If not, you might consider
average European has more money to spend onhiring a reputable agent to represent you and
entertainment. Some of that increase will beyour music.