| Have you ever considered that pay-per-click | | | | quality of MSN's visitors, from a marketer's |
| marketing could be as easy as copy-and-paste, as | | | | perspective, is very high, as many of these |
| some ads suggest? Well, nothing is quite that | | | | visitors have made recent online purchases. |
| easy, but some PPC methods can be so much | | | | MSN Adcenter has some qualities that make it |
| easier, with much less competition - utilizing key | | | | ideal for the beginner, such as the absence of |
| high traffic sites that most affiliate marketers | | | | some of the more burdensome rules and |
| generally don't utilize. Too many affiliates shoot | | | | regulations that stifle and confuse many beginning |
| themselves in the foot by focusing all of their | | | | affiliate marketers. Ads will not mysteriously start |
| attention on Google, where the competition is | | | | demanding $5 or $10 bids per click in order to |
| fiercest. | | | | keep running, and, in many cases, click prices are |
| Many PPC beginners automatically assume that | | | | considerably cheaper than those on Google |
| because Google is the largest advertising option, | | | | AdWords. |
| their traffic should be the best and highest | | | | Affiliates advertising on MSN Adcenter obviously |
| converting traffic available. This is definitely not | | | | allows much more freedom and flexibility than |
| true. In fact, there are other pay-per-click | | | | does Google AdWords. Some of the benefits |
| advertising networks out there that are easier | | | | include being able to use direct links, and being able |
| and cheaper to implement, and, quite often, even | | | | to utilize multiple advertisers per keyword link to a |
| more profitable than Google AdWords. | | | | landing page, thereby eliminating the need for a |
| One of the most frequently overlooked options, | | | | squeeze page, in many cases. |
| MSN Adcenter, should hardly be obscure, given | | | | Certainly, Google AdWords is, and will continue to |
| that it is owned and operated by Microsoft, but | | | | be, a great advertising platform for affiliates. The |
| surprisingly few marketers are taking advantage | | | | thing to remember is that, despite its size, Google |
| of the advertising opportunities that MSN has to | | | | is not the be-all and end-all of online advertising |
| offer. While MSN may have less than 10% of | | | | and affiliate marketing - the field of advertising |
| online search traffic, it still amounts to hundreds of | | | | opportunity is much, much larger than Google. |
| millions of visitors per month. What's more, the | | | | |
