| Back in the 1970's, laundry detergent was largely | | | | the washing machine, but the consumer has to dig |
| used in powder form. But in the early1980s, liquid | | | | the scoop out, which is sometimes hard to do in |
| detergent brands started to increase in sales, | | | | the large box. This can get powder detergent all |
| largely due to successful advertising campaigns. | | | | over hands and the floor each time you go to do |
| Therefore, to add some new life and increase | | | | a load of laundry. |
| advertising flare to the old powder detergent, | | | | The size of the cardboard boxes for powder |
| Colgate-Palmolive decided to change the original | | | | laundry detergent brands can vary from the small |
| box packaging of its powder detergent to put a | | | | single-use 2-ounce boxes that are sold in vending |
| new spin on the old formulation. They packaged | | | | machines in laundromats to the large wholesale |
| their powder detergent in a clear, flat plastic | | | | economy-size 12- to 20-pound boxes that are |
| bottle with a handle on one side. The new | | | | sold in bulk shopping stores. For home use, |
| packaging looked exactly like a bottle of liquid | | | | powder detergent is commonly sold by volume in |
| detergent, but it contained the granulated powder | | | | boxes that hold around 2 pounds to 6 pounds of |
| with a measuring cup for the cap. This powdered | | | | detergent. With the smaller, 2-ounce boxes being |
| detergent in the innovative, new-style package | | | | very convenient for one-time use, the larger |
| was appropriately called "Fresh Start" because it | | | | 20-pound cardboard boxes have more of a |
| certainly was a fresh start for solid powder | | | | chance of making a mess. |
| laundry detergent. Fresh Start detergent became | | | | Today, while most other powder laundry |
| the first easy-pouring and easy-measuring powder | | | | detergent is still sold in cardboard boxes, Fresh |
| detergent. And the Fresh Start detergent brand | | | | Start detergent powder is still available in the |
| gained a large share of the consumer market due | | | | same, innovative plastic bottle packaging that |
| to its uniqueness on the supermarket shelf, the | | | | consumers have grown to love. The only thing |
| very convenient packaging, the "fresh" new look | | | | that has changed is now it has a compact |
| of the bottle, and the brand name that came | | | | concentrated formula with no fillers that allows for |
| along with it. | | | | powerful detergent cleaning action that is safe for |
| This package was very innovative for powder | | | | all fabrics and works in all temperatures. This |
| laundry detergent. Back then when it was | | | | low-sudsing detergent formula leads to clean |
| invented, solid powder detergent was mostly | | | | rinsing and clean laundry, and the plastic bottle is |
| made available in cardboard boxes that the | | | | still easy to pour and measure from, making |
| consumer had to rip open on top to get to the | | | | laundry easy, clean and mess-free. The unique |
| product inside. The perforated cardboard made | | | | shape of its packaging, the quality of the product, |
| pouring the detergent messy and wasteful with | | | | and the brand recognition that came along with a |
| large spills. Adding to the mess, in most boxes | | | | very successful marketing campaign over 30 |
| there is a plastic measuring scoop buried inside | | | | years ago made Fresh Start a household name |
| that can be used to measure out the correct | | | | and a leading powder laundry detergent! |
| amount of powder detergent to include per load in | | | | |
