| One of the best ways to generate mortgage | | | | a variety of loan types and payments for a |
| leads is through working with home sellerswho are | | | | mortgage on that seller's home. FSBOs want to |
| going it alone as For Sale By Owner or FSBO. | | | | sell their home and, therefore, they will give your |
| The key to FSBO marketing is creating | | | | business card to everyone that comes through. |
| partnerships with home sellers. Since almostevery | | | | That means fresh mortgage leads for you, |
| buyer needs a mortgage, you provide a | | | | whether for this property or another one. |
| necessary service that will enablea seller's home | | | | The most effective way to secure relationships |
| to be sold. Real estate agents traditionally refer | | | | with for-sale-by-owner sellersis to offer more |
| buyers to loanofficers during the home-selling | | | | than pre-qualification services. FSBOs need |
| process, but with FSBOs, there is no agent. | | | | marketing help likea free ad on a |
| Thatmeans the seller assumes the role of | | | | for-sale-by-owner website and promotion to |
| referring buyers to loan officers and that'swhere | | | | buyer lists. They alsoneed sample contracts and |
| you come in. | | | | disclosures, industry contacts like title |
| Most sellers are not very familiar with the process | | | | companiesand appraisers, yard signs, and even |
| of selling real estate and won't know that they | | | | home flyers. These items can be bundled |
| should require interested buyers to be pre-qualified | | | | togetherinto a "for-sale-by-owner kit," which can |
| prior to accepting an offer. Helping sellers | | | | be offered to sellers in exchangefor the |
| understand that you can save them oodles of | | | | opportunity to pre-qualify all buyers showing |
| time by pre-qualifying their potential buyers is a | | | | interest in the home. |
| literal gold mine. You could also prepare a flyer on | | | | |
