Smoky Mountain Cabins - Current Market Conditions in Gatlinburg & Pigeon Forge

I have received several questions from clientsmy opinion, I have no indications of prices
regarding the current state of the real estate andrecovering right now. I don't think they have a lot
rental market here in the Smokies. I thought Iof room to go lower, but also do not think we
would post my analysis for all to see regardinghave hit bottom yet. In March, I believe it was, I
the Sevier County area real estate market,showed a 6 bedroom, 6.5 bath in Black Bear
foreclosures, and the impact of the "real estateRidge with a fairly good view. It was on the
mortgage bubble" on the local rental managementmarket for $399,000 and I thought this was a
companies. Below is my sometimes critical and asdecent deal due to the rental income potential I
straight forward as possible analysis of thewas aware of and had looked at for comparable
market.cabins in the development. When it dropped to
The overnight cabin rental business realized a$375,000 I thought it was a good deal and my
decrease in business during the early summerfamily and I considered purchasing it ourselves for
months (compared to the same time frame ininvestment. We ended up not buying it and it sold
previous years) when gas prices spiked to aroundfor $375,000 not too long afterward. Just recently
the $4 mark. I think it discouraged some visitorsthe same model of cabin in Black Bear Ridge
from traveling here and some from making planscame on the market completely furnished as a
to travel during the later months or at leastforeclosure with a much better view and now it is
waiting to book their vacations. The good cabinin contract for $369,000. So prices have without
management companies adapted quickly oncequestion seen declines (particularly in certain
they came to the realization their occupancy wasdevelopments facing a lot of foreclosures) from
not as high as it was in the past by offeringthe beginning of the year to now. The reason I
incentives. The rental management companiesbelieve there is still room for the prices of cabins
typically offer some sort of "incentive" such asto go down is because even at current
stay 5 nights get the 6th night free or somethingforeclosure prices, most cabins do not cash flow
along those lines. But a few managementwith 20% down after paying 40% to a rental
companies were smart and tied their discountsmanagement company and all the utility expenses,
directly in to what the consumer was seeing astaxes, homeowners insurance,etc. There are a
the reason for them not making the trip - gasfew cabins here and there that will cash flow, but
prices. So, they advertised on their websitesthe vast majority still do not. When a large
things such as Summer Gas Incentives - 10% offportion of the cabins hit the point where they
cabin rentals and things of that nature. Forcash flow I believe that will be the turning point as
instance, a cabin that would typically rent for $200investors see the cabins as a wise investment
per night would be a savings of $20 per night andand while there is a lot of inventory of good deals
the typical summer stay is at least 3 or 4 days,they will begin buying again. As they begin buying
so it was enough of an incentive to entice theat the point where quite a few cabins cash flow,
visitors to book the cabins. The average visitor tothe inventory will go back down and I think there
the Smokies is not extremely affluent, they arewill be a recovery. I cant predict when that point
your normal average Joe for the most part. Thiswill be, but I do try to have as much data as
ultimately resulted in slightly less rental income forpossible and analyze the market very carefully.
cabin owners, but far outweighed the alternativeCurrently, the developments with the most
of having no rentals at all!foreclosures are Black Bear Ridge, Hidden Springs
Some management companies did not adapt asResort, and Covered Bridge Resort. This can be
quickly and I believe they are suffering becauseattributed to buyers paying outrageously high
of it. The vast majority of people who rent cabinsamounts for cabins at the peak of the market
do two things: drive to the destination and findand the cabins never realizing the gross rental
the cabin they end up staying in on the Internet.income they were "projected" to have. Most
The management companies who capitalized onother foreclosures are scattered here and there,
both of these by placing in the top in Googleother than the three I mentioned above and Sky
Searches, use pay-per-click advertising andHarbor (just due to its sheer size and large
adapted quickly to the gas increases seem to benumber of cabins). A lot of the good deals in
doing fine and actually are on par with past years.Black Bear Ridge have already been picked over,
In talking with several different rentalbut there are sure to be more foreclosures
management companies, they are seeing a fewupcoming. Hidden Springs Resort has experienced
differences from the past. First, people are notthe most recent influx of foreclosures, which was
booking rooms as far in advance. I have seen thepredictable as I had viewed many of them in a
rentals for several cabins seem empty for August"short sale" status.
when I looked at them in May & June andTo summarize, my opinion of the market is that
then all of a sudden it was booked for virtuallyit has some room to go down in prices still with
the entire month. I am not sure the reasoningthe rental investment cabins. Many of the
behind this, but I would think with the economyforeclosed cabins even at drastically reduced
facing its struggles and gas prices fluctuatingprices do not necessarily make a good
people are waiting to know their financial conditioninvestment in terms of cash flow. There are
closer to the date of their vacation. They alsotypically a few reasons a cabin does enter into
have told me the cabins renting the most (atforeclosure - either the owner paid too much for
least with these specific companies) are thethe property, the cabin was not suitable for a well
smaller cabins or the very large cabins whereperforming rental cabin, or the owner simply is
groups/families come to meet. So the 1 BR cabinsfacing troubles economically. Unfortunately, many
along with the 4+ bedroom cabins tend to be thecabin owners are faced with all three situations at
ones with the best rental histories as of now. Theonce which usually leads to a position difficult to
mid-range sized cabins such as 3-4 BR cabins arerecover. A lot of the cabins going into
not performing as well as they had in the past.foreclosures do not have good views or other
For instance, a small family coming on vacationattributes and amenities necessary for a well
with a couple kids can stay in a 1 BR cabin and itperforming rental cabin.
still works for them because the cabin may sleepI believe my useful skill is to sort through these
4. So, the need for the cabins in the 2-4 BRproperties and determine which are the most
range is less than that of a 1 BR cabin. Although, Iappealing as investments by analyzing the
must also say there have been quite a few onepotential rental income a cabin should generate.
bedroom cabins built!For example, if there is a foreclosed cabin with a
Cabin rentals seemed to peak in the period priorgood view, all the modern amenities, and in a well
to 2005 when there was a great demand forestablished and proven development it will typically
cabins and the supply was still not up to thebe a good cabin to consider because it should
demand. In and around the time of 2005 thereperform well as a rental. Situations where an
were many large developments and PUD's withowner who foreclosed and paid too much for the
cabin upon cabin built in a short amount of time.property or faced other economic difficulties are
The demand did not increase, but the supply ofthe type of cabins to focus the searches. Buying
cabins increased dramatically, causing the overalla cabin that foreclosed due to the flaws of the
gross rental income for many cabins to go down.cabin itself usually leads to just more troubles
The cabins that were built in the 1990's and datedunless the cabin is purchased at an extremely low
as far as the amenities a visitor is looking for sawprice. Purchasing a cabin that does not have a
the largest decline. These cabins now are sort ofgood view, does not have an open floor plan or
phasing themselves out as rental properties aslarge windows, and does not have the amenities
they become older and not performing as well asvisitors desire still leaves you with a cabin that
they had in the past. The one exception is a cabinlacks what it takes to be an excellent performing
with a tremendous view or on a river - theserental - even if you did purchase it at what is
cabins continue to do well even if they are olderperceived as a "good deal".
and dated. Thankfully, with the downward trendI hope this blog was helpful in answering a couple
of the real estate market, new cabin builds havequestions I know several of my clients have. If
slowed dramatically, allowing the supply vs.anyone has any other questions they would like
demand find a better position than the quickmy opinion on, please feel free to contact me via
growth period of 2005-early/mid 2007.my website or e-mail and I will give my best
As far as the real estate market is concerned, inresponse. Thank you!